Show off Your Awesome – Growing Social Media

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Growing social media is a full time job in itself. Or is it? Are you feeling like a tiny fish in a big ocean? How can you show people how awesome you are and really start growing social media to stand out from all those other fish?

We are all born thinking we are awesome. That the world revolves around us. Somewhere along the way we lose that confidence. What if I told you, you really are awesome? You never lost it, you just got discouraged, tried to blend in, be like everyone else. If you stop to think about, though…

Who the heck wants to be like everyone else?!

How can your unique awesomeness stand out in growing social media, if you’re blending in with the crowd?

stand out

  • Stand up.
  • Stand out.

Here’s where I can help.

sly cat social media

I know a thing or two about blogging and growing social media. Explore the blogging tips and social media hacks I offer here on this site. If you are too overwhelmed or just don’t want to deal, contact me to discuss what VA services I can offer you.

Not ready to pass the puck? 

How to have a BIG IMPACT on Social Media.

1.  Identify your audience and identify with your audience.

Who is your target customer? Picture the perfect person in your head that your services help. What does that person look like? Is it a guy or gal? How old are they? How much money do they make? Where do they live? Picture this person in detail. Now where does this person spend time? Which social media sites would they spend time on?

Go there and target your posts to that one person. You can broaden your targeting later if you need to, but there is no reason to reach a wider audience if most of that audience is never going to pay you for your services.

This is a two part step. Don’t stop at seeking that person. Be vulnerable and open in your posts. Share how you had the same or similar problem and about your personal journey to find the answer. 

2.  Connect and engage

Now that you’ve got your perfect customer’s attention, get to know them. Don’t just talk at them; answer their comments, address any concerns they have, ask them what they need. Keep track of their questions and needs so you can add to your services and come back to them with solutions for those as well.  

3.  Use visuals

Growing Social Media

Best Times to Post on Social Media

Photos, graphs, charts… use visuals in posts to attract your audience. Visuals get more shares and are more noticeable. You can make professional images with text, graphs, infographics, in custom sizes for free on Canva.com. It’s so easy! 

Be sure your images are the best sizes for social media sites where you will be posting them. Your images and posts on social media should have a good description with key phrases (not just key words, specific key phrases), you can Google different phrases and see what suggestions pops up. I always check in the Pinterest search because it’ll autofill with key phrases that get searched the most. Include attention grabbing headlines, and a few hashtags. Hashtags should not be too general like #parenting. That’s not going to bring you any traffic. You want to narrow your niche down as narrow as you can and be as specific as possible; #natualmoms #homeschoolingmom #crunchymama. Type some hashtags into Google, Twitter or Instagram, see what is being used. 

4.  Analyze your most effective social media posts

Use the analytics built in to your social media platforms or in your social media scheduler. Look at the posts that are getting the most attention. Which ones got the most shares, comments, views? Why is that? Did it have a fantastic graphic? Did you ask an engaging question? Did you use specific keywords or hashtags?

Recreate more posts in the same way. However, be sure the reaction to these posts are leading back to you. For example, your weekly Facebook Funny Meme always gets the most views and shares, but  is it bringing more of your target customers back to your website? Choose to recreate posts that are most effective at meeting your goals.

5.  Explore your most shared content

If your most shared content is not bringing in your target customers, you may want to scrap those posts, even if they are popular. There’s no sense in reaching a wider audience when it’s the wrong audience that will never pay for your services. Focus your energies on those posts that get shared in the right places. Remember your target customer and where they hang out? Go back to picturing that customer and create content they will engage with and share. 

6.  Build a social media tool box

Creating great content and posting it regularly is extremely time consuming. Manage your time by using automated tools to streamline and simplify. There are so many tools out there!

There are Social Media Creation Tools that can help you create images fast, with quality photos, graphs, or illustrations, and even keep a consistent theme. If you have a certain style, font, or color scheme, you can create images with these preset to save time.

There are also many social media schedulers make it quick and easy to schedule posts ahead of time to go out each day, a few times a week, or whenever works best for you. You don’t need to be on social media constantly and your audience will see you are posting and active at the hours they are on.

7.  Join chats, groups, communities. Find your peeps!

If you are interested in it, somewhere out there, there is a group. If you can’t find one, make one! Check out Facebook groups, Linkedin, Twitter, if you’re a blogger there are plenty of blogging websites that offer support group in your niche. Join your local chamber of commerce or search for a Meetup in your area. Go to a business conference in your niche and make friends. 

It’s so important to have support from other like minded awesome people. Even if their business or niche is not exactly the same as yours, if you have a similar audience you can share each other’s content, offer referrals to each other, or just encourage, share knowledge, and keep each other accountable and on track. I find a small group, less than 20 offers the best, plenty to share, and small enough for real relationships to flourish. After all, your much more likely to want to help a good friend’s growth than a stranger and vice versa. 

How to Grow Your Social Media in 7 Steps

Boost Productivity with a Social Media Power Hour. Get your free schedule.

 

Best Social Media Platforms for Business

Best Social Media for Business

Unless you’ve been living under a rock somewhere far from civilization, you know what social media is and have some idea that you need social media to be successful in business.  If you’re reading this you might also be wondering how your small business can take advantage of these platforms. But, which are the best social media platforms for business?

It’s not hard to sign up for social media platforms and automate posts to go out on a schedule, but will this drive flocks of customers your way? Probably not.

Social media is more than just a place to dump your content and hope that it will be seen and loved. It’s about having authentic interactions with your customers, prospects and even employees. Everyone wants to be noticed and heard, just like you do; to feel their opinion matters.  Think about it, if you walked into a store and everyone ignored you, even when you sought someone out to ask a question, would you want to return? On the other hand, if you were warmly welcomed, asked how they could better serve you, even given a gift or incentive just for walking through the door, you might feel a little warm and fuzzy about the place and want to return again and again.

Not only do you get to be social (hence the name) directly with your target customer, social media also allows your business to gain valuable insights, create lasting relationships and foster customer advocates. Research indicates 69% of the public is using some type of social media.

Best Social Media for Business

Which Social Media Channel is Best for Business?

It’s important that you choose the social media platforms that work best for your business. Each platform has its own unique audience, so be certain that you speak directly to the intended audience. What and how you post on Twitter will not be the same as Facebook, for instance.

Linkedin

LinkedIn is a community for professionals. Individuals use it as a public, online resume available to be found by prospective employers or as an opportunity to find prospects. LinkedIn usage is especially high among educated, high earners; making $75,000 or more a year.

Your Company Description page should be clear, professional, and informative for visitors looking to learn about your business. Keep your articles professionally oriented. Use Linkedin to talk about significant new hires, provide industry insight, and promote press releases.

Twitter

Twitter only allows you to  share short text updates of 280 characters or fewer, along with videos, images, links, polls and more. It’s quick and easy to interact with other users or businesses by mentioning their usernames in your posts. Sometimes this can get you noticed by bigger businesses, however, only 22% of U.S. adults are using this platform, according to the Pew Research Center in 2019. It is good to have a presence here, but, you should use this site to send a quick message which ultimately gets clicks to your website.

Facebook

Facebook still dominates social networks on the web, according to Smart Insights 2017 study. Chances are pretty good that your customers are actively using Facebook. According to the Pew Research Center, Facebook usage is almost equally spread between gender, income levels and location. Where it differs is by education, as only 56% of those with high school or less education utilize this platform versus 77% for college graduates. Age is another differentiating factor, only 36% of those age 65+ utilize the platform, while 88% for those between the ages of 18-29.

Create a Facebook business page and use it to promote your brand and tone. Your posts should include major company announcements, industry insights and images and videos which show off your business.

Pinterest

Pinterest is a visual social media platform based entirely on photo and video posts. Many businesses overlook this platform initially, as contrary to what I just said, it’s not actually a social media platform, at least, not entirely. More importantly, it’s a search engine. You wouldn’t spend time and money creating an amazing website for your business and not put it on Google, right? If you’re not on Pinterest, you’re missing out big time. This platform is essential for bloggers and businesses that blog to drive traffic to their websites. You must have clear, visually appealing images, optimized for the most conversions to make it worth your time.  If you need help with this, I am at your service.

YouTube, Instagram, and SnapChat, are also visual social media platforms that are in the most popular category. These platforms are not ideal for all businesses. If you can visually capture your products or services, then these social media sites could be a great option for you.

Putting Your Brand Out There

Each social media post, whether it’s sharing a press release, blog post, photo or video, or just a comment, should provide a positive interaction with potential customers. You never want to only self promote on any one platform. By consistently managing your social media platforms you will be able to develop feedback for your brand and stay aware of any improvements needed as well as get to know your customers so you can better serve their needs. The way you conduct yourself, what you share, how (and if) you respond to others over any social media, is a reflection of your business.

Employee Interaction

If you have employees, they are your best brand advocates. Encourage them to add their current position at your company to their profiles. This will automatically make them followers of your page, and will feature your Company Page on their profiles, helping to drive more traffic your way. Encourage them, also, to take action on company posts as it increases your reach to their personal network. Don’t be afraid to ask them to “like” or share the post if they agree. The more reach, the more engagement and interactions to promote your business. Don’t forget to warn them that as representatives of your company, they should conduct their own personal social media professionally.

Best Social Media for Business - Which social media platforms perform the best for business,  social media marketing | business strategies | grow your business |  small biz tools #smallbiz #marketingtips how to grow small business

But, how can you manage it all?

It’s impossible to be great and ever present on every social media platform there is, at least, without a large budget and full time social media team. You can hire a VA to manage at least a portion of it, but you should know which social media channels are best for your business before you spend money promoting on one.

What social media channel are you most active on?

Optimal Social Media Images Size Guide

Social Media Image Sizes

Social Media Images Size Guide

No social media platform is the same and different size images work better on different social media sites. Here is the latest best practices for optimal social media image sizing guidelines.

Social Media Image Sizes

Image Sizing Guides for Top Social Media Sites

Facebook Image Sizes

You can pretty much upload any size Facebook photos. However, for us marketers, we want to have the optimal image size to stand out in our target audience’s feed . Whether it’s creative for ads, event promos or Facebook Stories, make sure your images or social cards are formatted to one these Facebook image sizes:

Shared Image:  1200 pixels by 630 pixels – Shared Image
Images with Shared Links:  1200 pixels by 628 pixels
Event Cover Photo:  1920 pixels by 1080 pixels
Profile Picture:  180 pixels by 180 pixels
Facebook Stories:  1080 pixels by 1920 pixels

Facebook Ad Image Sizes

News Feed, Marketplace, & Messenger Ads – 1200px by 628px
Collection Ads: 400px by 150px
Carousel Ads – 1080px by 1080px
Video Ads – Ratio: 16:9 or 9:16, 4GB Max

Twitter Image Sizes

To increase engagement on your Twitter channel, you must include images in your posts. Any social media post performs best with visuals, and this has never been truer for the fast-paced Twitter platform. Be sure your images fit these Twitter image size guidelines:

Shared Images:  440 pixels by 220 pixels (min), 1024 pixels by 512 pixels (max)
Profile Photo:  400 pixels by 400 pixels
Header Photo:  1500 pixels by 500 pixels

Instagram Image Sizes

Instagram began with only the 1:1 aspect ratio and that still works just fine, but, you can now post images of all sizes, so play around and find what works best for your brand. Utilize these Instagram image size guidelines to really shine:

Square Image: 1080 pixels by 1080 pixels
Horizontal Image: 1080 pixels by 566 pixels
Vertical Image: 1080 pixels by 1350 pixels

Instagram Stories Image Sizes:

1080 pixels by 1920 pixels
9:16 Aspect Ratio
Max 4gb File Size

Pinterest image sizes

Draw your target customers in on Pinterest with an irresistible pin. Here are some guidelines for Pinterest Pin sizes.

Pinterest profile photo size: 165 x 165 pixels
Pinterest pin image size: between 600 and 735 pixels wide, 2:3 aspect ratio
Promoted Pins Recommended size: 1000 x 1500 (aspect ratio 2:3)

YouTube Image Sizes:

When it comes to YouTube, you think video, of course, but you’ll want a YouTube thumbnail photo and your YouTube profile should reflect your brand as well.

Video Thumbnail: 1280px by 720px, with a recommended ratio of 16:9
Profile Picture: 800px by 800px
Cover Photo: 2560px by 1440px

LinkedIn Image Sizes

No matter what your business, you should have a polished profile over on LinkedIn where you can highlight the best  of your brand. Follow these Linkedin image guidelines.

Post Images: 1200px by 628px
Cover Photo: 1536px by 768px
Business Profile Photo: 400px by 400px

Tumblr image sizes

Before WordPress, Tumblr was the way to micro blog and get your great ideas noticed. It’s still used by a wide audience. Get noticed there using these Tumblr image guidelines:

Shared Image: 500 x 750 pixels (min), 1280 x 1920 pixels (max)
Profile photo size:  128 x 128 pixels
Dashboard view image:  500 x 750 pixels (min), 1280 x 1920 pixels (max)
Tumblr ads image size: 1280 x 1920 pixels
Banner: 3000 x 1055 pixels

Tik Tok

Tik Tok videos ideal aspect ratio:  1:1 or 4:5
profile photo: 100 x 100 pixels

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels, required Image Ratio: 9:16.
Snapchat Geofilter Image Size: 1080 x 1920, aspect Ratio: 9:16

Google + Image Sizes

Google + is no longer relevant.

 

social media image sizes

Creating great images for social media and sizing them has never been easier. And now you have the down low on all the latest size requirements for social media posts. Social media sizing guidelines can change, so I try to keep this list up to date as much as possible.

Check it out!

Best Social Media for Business
Grow Your Social Media
Boost Blogging Productivity with a Power Hour

 

Social Media Image Sizes