Optimal Social Media Images Size Guide

Social Media Images Size Guide

No social media platform is the same and different size images work better on different social media sites. Here is the latest best practices for optimal social media image sizing guidelines.

Social Media Image Sizes

Image Sizing Guides for Top Social Media Sites

Facebook Image Sizes

You can pretty much upload any size Facebook photos. However, for us marketers, we want to have the optimal image size to stand out in our target audience’s feed . Whether it’s creative for ads, event promos or Facebook Stories, make sure your images or social cards are formatted to one these Facebook image sizes:

Shared Image:  1200 pixels by 630 pixels – Shared Image
Images with Shared Links:  1200 pixels by 628 pixels
Event Cover Photo:  1920 pixels by 1080 pixels
Profile Picture:  180 pixels by 180 pixels
Facebook Stories:  1080 pixels by 1920 pixels

Facebook Ad Image Sizes

News Feed, Marketplace, & Messenger Ads – 1200px by 628px
Collection Ads: 400px by 150px
Carousel Ads – 1080px by 1080px
Video Ads – Ratio: 16:9 or 9:16, 4GB Max

Twitter Image Sizes

To increase engagement on your Twitter channel, you must include images in your posts. Any social media post performs best with visuals, and this has never been truer for the fast-paced Twitter platform. Be sure your images fit these Twitter image size guidelines:

Shared Images:  440 pixels by 220 pixels (min), 1024 pixels by 512 pixels (max)
Profile Photo:  400 pixels by 400 pixels
Header Photo:  1500 pixels by 500 pixels

Instagram Image Sizes

Instagram began with only the 1:1 aspect ratio and that still works just fine, but, you can now post images of all sizes, so play around and find what works best for your brand. Utilize these Instagram image size guidelines to really shine:

Square Image: 1080 pixels by 1080 pixels
Horizontal Image: 1080 pixels by 566 pixels
Vertical Image: 1080 pixels by 1350 pixels

Instagram Stories Image Sizes:

1080 pixels by 1920 pixels
9:16 Aspect Ratio
Max 4gb File Size

Pinterest image sizes

Draw your target customers in on Pinterest with an irresistible pin. Here are some guidelines for Pinterest Pin sizes.

Pinterest profile photo size: 165 x 165 pixels
Pinterest pin image size: between 600 and 735 pixels wide, 2:3 aspect ratio
Promoted Pins Recommended size: 1000 x 1500 (aspect ratio 2:3)

YouTube Image Sizes:

When it comes to YouTube, you think video, of course, but you’ll want a YouTube thumbnail photo and your YouTube profile should reflect your brand as well.

Video Thumbnail: 1280px by 720px, with a recommended ratio of 16:9
Profile Picture: 800px by 800px
Cover Photo: 2560px by 1440px

LinkedIn Image Sizes

No matter what your business, you should have a polished profile over on LinkedIn where you can highlight the best  of your brand. Follow these Linkedin image guidelines.

Post Images: 1200px by 628px
Cover Photo: 1536px by 768px
Business Profile Photo: 400px by 400px

Tumblr image sizes

Before WordPress, Tumblr was the way to micro blog and get your great ideas noticed. It’s still used by a wide audience. Get noticed there using these Tumblr image guidelines:

Shared Image: 500 x 750 pixels (min), 1280 x 1920 pixels (max)
Profile photo size:  128 x 128 pixels
Dashboard view image:  500 x 750 pixels (min), 1280 x 1920 pixels (max)
Tumblr ads image size: 1280 x 1920 pixels
Banner: 3000 x 1055 pixels

Tik Tok

Tik Tok videos ideal aspect ratio:  1:1 or 4:5
profile photo: 100 x 100 pixels

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels, required Image Ratio: 9:16.
Snapchat Geofilter Image Size: 1080 x 1920, aspect Ratio: 9:16

Google + Image Sizes

Google + is no longer relevant.


social media image sizes

Creating great images for social media and sizing them has never been easier. And now you have the down low on all the latest size requirements for social media posts. Social media sizing guidelines can change, so I try to keep this list up to date as much as possible.

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Social Media Image Sizes

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