There is always more to do when it comes to blogging or running any small business. Do you often feel like you can’t keep up? There is always more to do and you can’t get everything crossed off that long to-do list?
Stop feeling like you’re working all day and not really getting anywhere.
There is a simple time management trick that will boost your productivity, increase focus, and stop busy work that is not bringing in the results you want.
Schedule a Productive Daily Power Hour
Get up earlier if you are not already an early riser. I am not a morning person, so this isn’t easy for me, but I make myself get up and have one hour of ultra productive time where I only focus on promoting published posts and especially engaging on social media. This is the time I comment on other blogs and posts as well as sharing my own blog posts posts by others.
I have a list I go down so I don’t get off track and I only do those things on my list each and every morning. I don’t always get through the whole list in that hour, but until that hour is up, I don’t move on to anything else that needs doing, especially checking email.
It’s all too easy to get distracted, fix things on your blog that need tweaking, or spend too much time sorting through emails, most of which are junk. Before you know it, half the day is gone and, though you were busy, busy, busy, what have you to show for it? Perhaps your to do list is a bit smaller, but did you promote and network; the two things that will really bring growth and profit?
Get a free copy of the exact power hour schedule that I use!
You can edit and adjust it for your own needs. Print it out and use my checklist to stay focused and be productive, first thing every single morning. Know exactly where to start each day to grow your social media and boost blog traffic. Stop getting sucked in to time wasting busy work that is not bringing in results.
Unless you’ve been living under a rock somewhere far from civilization, you know what social media is and have some idea that you need social media to be successful in business. If you’re reading this you might also be wondering how your small business can take advantage of these platforms. But, which are the best social media platforms for business?
It’s not hard to sign up for social media platforms and automate posts to go out on a schedule, but will this drive flocks of customers your way? Probably not.
Social media is more than just a place to dump your content and hope that it will be seen and loved. It’s about having authentic interactions with your customers, prospects and even employees. Everyone wants to be noticed and heard, just like you do; to feel their opinion matters. Think about it, if you walked into a store and everyone ignored you, even when you sought someone out to ask a question, would you want to return? On the other hand, if you were warmly welcomed, asked how they could better serve you, even given a gift or incentive just for walking through the door, you might feel a little warm and fuzzy about the place and want to return again and again.
Not only do you get to be social (hence the name) directly with your target customer, social media also allows your business to gain valuable insights, create lasting relationships and foster customer advocates. Research indicates 69% of the public is using some type of social media.
Which Social Media Channel is Best for Business?
It’s important that you choose the social media platforms that work best for your business. Each platform has its own unique audience, so be certain that you speak directly to the intended audience. What and how you post on Twitter will not be the same as Facebook, for instance.
LinkedIn is a community for professionals. Individuals use it as a public, online resume available to be found by prospective employers or as an opportunity to find prospects. LinkedIn usage is especially high among educated, high earners; making $75,000 or more a year.
Your Company Description page should be clear, professional, and informative for visitors looking to learn about your business. Keep your articles professionally oriented. Use Linkedin to talk about significant new hires, provide industry insight, and promote press releases.
Twitter only allows you to share short text updates of 280 characters or fewer, along with videos, images, links, polls and more. It’s quick and easy to interact with other users or businesses by mentioning their usernames in your posts. Sometimes this can get you noticed by bigger businesses, however, only 22% of U.S. adults are using this platform, according to the Pew Research Center in 2019. It is good to have a presence here, but, you should use this site to send a quick message which ultimately gets clicks to your website.
Facebook still dominates social networks on the web, according to Smart Insights 2017 study. Chances are pretty good that your customers are actively using Facebook. According to the Pew Research Center, Facebook usage is almost equally spread between gender, income levels and location. Where it differs is by education, as only 56% of those with high school or less education utilize this platform versus 77% for college graduates. Age is another differentiating factor, only 36% of those age 65+ utilize the platform, while 88% for those between the ages of 18-29.
Create a Facebook business page and use it to promote your brand and tone. Your posts should include major company announcements, industry insights and images and videos which show off your business.
Pinterest is a visual social media platform based entirely on photo and video posts. Many businesses overlook this platform initially, as contrary to what I just said, it’s not actually a social media platform, at least, not entirely. More importantly, it’s a search engine. You wouldn’t spend time and money creating an amazing website for your business and not put it on Google, right? If you’re not on Pinterest, you’re missing out big time. This platform is essential for bloggers and businesses that blog to drive traffic to their websites. You must have clear, visually appealing images, optimized for the most conversions to make it worth your time. If you need help with this, I am at your service.
YouTube, Instagram, and SnapChat, are also visual social media platforms that are in the most popular category. These platforms are not ideal for all businesses. If you can visually capture your products or services, then these social media sites could be a great option for you.
Putting Your Brand Out There
Each social media post, whether it’s sharing a press release, blog post, photo or video, or just a comment, should provide a positive interaction with potential customers. You never want to only self promote on any one platform. By consistently managing your social media platforms you will be able to develop feedback for your brand and stay aware of any improvements needed as well as get to know your customers so you can better serve their needs. The way you conduct yourself, what you share, how (and if) you respond to others over any social media, is a reflection of your business.
If you have employees, they are your best brand advocates. Encourage them to add their current position at your company to their profiles. This will automatically make them followers of your page, and will feature your Company Page on their profiles, helping to drive more traffic your way. Encourage them, also, to take action on company posts as it increases your reach to their personal network. Don’t be afraid to ask them to “like” or share the post if they agree. The more reach, the more engagement and interactions to promote your business. Don’t forget to warn them that as representatives of your company, they should conduct their own personal social media professionally.
But, how can you manage it all?
It’s impossible to be great and ever present on every social media platform there is, at least, without a large budget and full time social media team. You can hire a VA to manage at least a portion of it, but you should know which social media channels are best for your business before you spend money promoting on one.
You can pretty much upload any size Facebook photos. However, for us marketers, we want to have the optimal image size to stand out in our target audience’s feed . Whether it’s creative for ads, event promos or Facebook Stories, make sure your images or social cards are formatted to one these Facebook image sizes:
Shared Image: 1200 pixels by 630 pixels – Shared Image
Images with Shared Links: 1200 pixels by 628 pixels
Event Cover Photo: 1920 pixels by 1080 pixels
Profile Picture: 180 pixels by 180 pixels
Facebook Stories: 1080 pixels by 1920 pixels
Facebook Ad Image Sizes
News Feed, Marketplace, & Messenger Ads – 1200px by 628px
Collection Ads: 400px by 150px
Carousel Ads – 1080px by 1080px
Video Ads – Ratio: 16:9 or 9:16, 4GB Max
Twitter Image Sizes
To increase engagement on your Twitter channel, you must include images in your posts. Any social media post performs best with visuals, and this has never been truer for the fast-paced Twitter platform. Be sure your images fit these Twitter image size guidelines:
Shared Images: 440 pixels by 220 pixels (min), 1024 pixels by 512 pixels (max)
Profile Photo: 400 pixels by 400 pixels
Header Photo: 1500 pixels by 500 pixels
Instagram Image Sizes
Instagram began with only the 1:1 aspect ratio and that still works just fine, but, you can now post images of all sizes, so play around and find what works best for your brand. Utilize these Instagram image size guidelines to really shine:
Square Image: 1080 pixels by 1080 pixels
Horizontal Image: 1080 pixels by 566 pixels
Vertical Image: 1080 pixels by 1350 pixels
Instagram Stories Image Sizes:
1080 pixels by 1920 pixels
9:16 Aspect Ratio
Max 4gb File Size
Pinterest image sizes
Draw your target customers in on Pinterest with an irresistible pin. Here are some guidelines for Pinterest Pin sizes.
Pinterest profile photo size: 165 x 165 pixels
Pinterest pin image size: between 600 and 735 pixels wide, 2:3 aspect ratio
Promoted Pins Recommended size: 1000 x 1500 (aspect ratio 2:3)
YouTube Image Sizes:
When it comes to YouTube, you think video, of course, but you’ll want a YouTube thumbnail photo and your YouTube profile should reflect your brand as well.
Video Thumbnail: 1280px by 720px, with a recommended ratio of 16:9
Profile Picture: 800px by 800px
Cover Photo: 2560px by 1440px
LinkedIn Image Sizes
No matter what your business, you should have a polished profile over on LinkedIn where you can highlight the best of your brand. Follow these Linkedin image guidelines.
Post Images: 1200px by 628px
Cover Photo: 1536px by 768px
Business Profile Photo: 400px by 400px
Tumblr image sizes
Before WordPress, Tumblr was the way to micro blog and get your great ideas noticed. It’s still used by a wide audience. Get noticed there using these Tumblr image guidelines:
Shared Image: 500 x 750 pixels (min), 1280 x 1920 pixels (max)
Profile photo size: 128 x 128 pixels
Dashboard view image: 500 x 750 pixels (min), 1280 x 1920 pixels (max)
Tumblr ads image size: 1280 x 1920 pixels
Banner: 3000 x 1055 pixels
Tik Tok videos ideal aspect ratio: 1:1 or 4:5
profile photo: 100 x 100 pixels
Creating great images for social media and sizing them has never been easier. And now you have the down low on all the latest size requirements for social media posts. Social media sizing guidelines can change, so I try to keep this list up to date as much as possible.